By Debbie Israel, APR President, PROFIT Communications [dropcap]T[/dropcap]o be truthful, that headline alone inspires me. At PROFIT Communications, we use the tagline, PR & Marketing Architects and I’ve always really liked it because it signifies constructively building something in order to produce a cause-related effect or result. It’s amazing how many people I’ve met who… Read More
Recruitment, Involvement & Engagement is the Name of the Game!
By Kelly Smith PROFIT Communications Marketing Communications [dropcap]WOW,[/dropcap] has the college search and recruitment process changed since I earned my degree from PSU! My first born just closed up her junior year and happily declared herself a High School Senior. I don’t know whether to rejoice or cry—the latter for the price tag of her future… Read More