By Jody Richwagen Profitcom Email + Internet Marketing Collaborator [dropcap]B[/dropcap]ecause the majority of Google searches in the U.S. are now initiated via smartphones - as opposed to desktop or tablet browsers - it is more important than ever to create or implement a mobile-friendly website design for your business. In addition, a responsive website maintains… Read More
How to Generate Content to Interest Your Ideal Customer
The Internet is a noisy, busy place. How can you differentiate your business? How do you get customers to find you? Having a static website isn't enough, says Andre Savoie, a WSI marketing consultant, in this webinar. A website is usually company-focused, rather than customer-focused. You need to generate quality marketing content that helps a… Read More
Celling Yourself by Adhering to Some Communication Basics
By Kelly Smith PROFIT Communications Marketing Communications [dropcap]I[/dropcap] learned the basic rules of etiquette at my family dinner table. Napkin on lap. No elbows on the table. Wait your turn to speak. Don’t talk with your mouth full. Say please and thank you, often. When the phone rang, my sister, brother and I looked intently at… Read More
Recruitment, Involvement & Engagement is the Name of the Game!
By Kelly Smith PROFIT Communications Marketing Communications [dropcap]WOW,[/dropcap] has the college search and recruitment process changed since I earned my degree from PSU! My first born just closed up her junior year and happily declared herself a High School Senior. I don’t know whether to rejoice or cry—the latter for the price tag of her future… Read More
My Litmus Test for Life and Business is Based on a Powerful Four-Way Test
By Jody Richwagen Email Marketing Communications & Web Site Services [dropcap]I[/dropcap]t seems as if I was genetically pre-disposed to become a Rotarian once women were approved to become members last century, actually 1987 to be exact. When I became a charter member of the Rotary Club of Blue Bell in 1989, it marked the 4th… Read More
Social Media’s Winners and Losers of 2011
By Sarah Cocchimiglio PROFIT Communications PR Assistant-Writer/Editor [dropcap]S[/dropcap]ocial media is here to stay. And if you're one of the millions using social networking tools, you probably know why: They keep us more connected and informed than ever before. As established social media giants continue to evolve, and new sites throw elbows in an effort to… Read More