|By Debbie Israel, APR
Owner & PR + Marketing Strategist
[dropcap]L[/dropcap]ike most people, I love a great birthday celebration. On the eve of our beloved July 4th holiday weekend, we arrive feeling warmed-up and party-ready. Why? At Profitcom, we’ve been in party-planning and execution mode since last November as a member of KenCrest’s 110th anniversary steering committee as the Chair, Media. KenCrest’s official birthday was June 5th and the largest of a yearlong series of events was a Family Reunion at the Philadelphia Zoo with an estimated 6,000 attendees a few weeks ago. They are hands down one of this region’s – and the nation’s – leading human service agencies and advocates for nearly 11,000 people, from infants to older adults with intellectual disabilities and autism. According to Executive Director of KenCrest Services, Jim McFalls, “We’re emphasizing serving people with a variety of programs where they actually live in our communities.”
Helping organizations tell their compelling stories of survival and perseverance has been one of Profitcom’s sweet spots through the years. We also had the privilege of working with KenCrest in 2005 when celebrating their Centennial and fast-forward to their Super-centennial, a.k.a., 110th observance, which has been nothing short of inspirational and special!! Kudos to KenCrest as they have grown and prospered by taking risks and charting new courses to better serve our communities resulting in numerous ‘firsts,’ locally, state-wide and nationally spanning 110 years!
July 4th History Lesson
Known as the Fourth of July and Independence Day, July 4th has been a federal holiday in the United States since 1941, but the tradition of Independence Day celebrations dates back to the 18th century and the American Revolution (1775-83). In June 1776, representatives of the 13 colonies then fighting in the revolutionary struggle weighed a resolution that would declare their independence from Great Britain. On July 2nd, the Continental Congress voted in favor of independence, and two days later its delegates adopted the Declaration of Independence, a historic document drafted by Thomas Jefferson. From 1776 until the present day, July 4th has been celebrated as the birth of American independence, with typical festivities ranging from fireworks, parades and concerts to more casual family gatherings and barbecues.
Happy Birthday to KenCrest and America…let’s celebrate!!