|By Steve Lubetkin
Podcast & Video Media Producer,
Editor’s Note: Steve Lubetkin is a podcasting and multimedia contributor for Profitcom. His first book, The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional, co-authored with Toronto-based podcasting pioneer Donna Papacosta, is out in paperback and as an e-book on the Amazon Kindle.
An incredible amount of blood, sweat and tears goes into creating a memorable meeting. And then, it’s over. But thanks to the rise of podcasting, it doesn’t have to be over. In fact, your content can keep promoting your meetings long after everyone has gone home.
Podcasts help your company to be the media, and if you produce your own audio or video news content about your seminar or meeting, it can have a significant effect on the visibility of those activities.
Engaging a professional podcaster to record your conference or seminar means you have someone who will interview participants and presenters, and create news reports about what happened at the event. These can be posted on your website, or distributed to employees, customers, and prospects in email newsletters.
One big advantage is that great quality, compelling “rich media” content like video and audio programming can help your firm appear prominently in a Google search, because Google gives higher scores to audio and video content.
People want great content produced with broadcast quality production values, by trusted brands. To the extent that your brand has that goodwill, content produced in podcast form will attract viewers and listeners.
Lots of companies still think they will grow new customers/clients by putting ads in the newspaper.
Most people under 35 don’t even read a daily newspaper, and a significant percentage of them only watch broadcast television by time-shifting technology (TiVo and DVR) and don’t even glance at commercials.
Nowadays you’re not going to be able to reach those vendor-specifying middle and senior managers in traditional ways; rather consider pairing new media with traditional communication techniques and tactics – like podcasting.
Profitcom Collaborators like Steve Lubetkin are here to help you effectively repurpose your audio and video news content to leverage your events and media interviews long afterwards. We invite you to contact Profitcom Owner & PR Strategist, Debbie Israel to arrange a time to meet to discuss your specific podcast and video needs or call the office at 484-681-9516.