By Debbie Israel, APR Owner & PR + Marketing Strategist Why is it so important when choosing a PR company to partner with people who are skilled in knowing how to work with the media? I know, that sounds like a classic entrapment question. There are a multitude of reasons, far too numerous to mention in this… Read More
AP: Get to the point, and fast
By Sarah Cocchimiglio Profitcom Writer & Editor [dropcap]T[/dropcap]he days of long-winded, loquacious media reports are gone. Earlier this month, The Washington Post reported that the Associated Press had handed down a directive for its wire service writers and editors to keep most news articles to a max of 500 words. The memo, issued by Associated… Read More