By Debbie Israel, APR Owner & PR + Marketing Strategist Why is it so important when choosing a PR company to partner with people who are skilled in knowing how to work with the media? I know, that sounds like a classic entrapment question. There are a multitude of reasons, far too numerous to mention in this… Read More
Happy 50th to the APR ~ Celebrating the Golden Anniversary of PRSA’s Accreditation Program
By Debbie Israel, APR Owner & PR + Marketing Strategist I can still vividly recall the exhilaration of finding out over three decades ago that I had passed PRSA's accreditation exam. Back then, I eagerly embraced the opportunity to test my PR knowledge and competency while using the study sessions for the oral and written exams… Read More