Profitcom PR and Marketing Communications Message Development

In the wake of Election 2012: Let’s get to work

November 12, 2012 0 comments

By Sarah Cocchimiglio
PROFIT Communications PR Assistant-Writer/Editor

The election is over!

[dropcap]V[/dropcap]otes cast, races conceded, the market saturation of political ads has run its course. The campaign signs have been – or should be – picked up from the sides of the roads. The pundits are moving on to other, only slightly less political areas of focus, including my personal favorite news item for today, in which a KKK rally is met by a large group of clowns and other colorful, peaceful protesters, with messages of love and tolerance and “white flour.”

In Florida, voters stood in line for hours on Election Day, and it took four days to tabulate returns and a declare victor. Governor Rick Scott has ordered a re-evaluation of his state’s election practices. Why? The presidential election was decided without Florida. And nobody likes not feeling needed. [click to continue…]

Being cellulary unconnected may be hazardous to your health

October 11, 2012 0 comments

By Kelly Smith
PROFIT Communications Marketing Communications

[dropcap]A[/dropcap]s an adjunct to my previous post [Sept. 27th] on society’s obsessive reliance on our cellphones and other portable devices…we’ve come to find out according to a recent article in The Philadelphia Inquirer by Carolyn Davis that the latest anxiety disorder, Nomophobia is very real.

Really? Yes, really. And I admit to having a mini-panic attack when halfway to an all-day sports tournament, I fear having left my phone on the counter for a quick charge boost. What would I have done ALL DAY if I didn’t—whew—find it at the bottom of my purse?? [click to continue…]

Celling Yourself by Adhering to Some Communication Basics

September 27, 2012 0 comments

By Kelly Smith
PROFIT Communications Marketing Communications

[dropcap]I[/dropcap] learned the basic rules of etiquette at my family dinner table. Napkin on lap. No elbows on the table. Wait your turn to speak. Don’t talk with your mouth full. Say please and thank you, often. When the phone rang, my sister, brother and I looked intently at each other knowing that it was against the rules to answer it. If it rang more than once, we “took it off the hook” so as not to deter from OMG—family conversation! When we went “out” to a restaurant once every couple months, we better be on our best behavior. We waited patiently until the adults finished their meals and coffee without Game Boys, iPods, iPads and iPhones…can you imagine?Enter 21st Century technology and these basic rules of etiquette have gone the way of the buggy whip! Parents are still teaching table manners, albeit a condensed version, but the art of conversation is now fragmented with rings, zings and other electronic sounds. Today, it’s totally acceptable to dine at a four-star establishment with your spouse and your phone chirping away. Table for three please!! [click to continue…]

Take an Active Role in Your Project

August 6, 2012 0 comments

By Sarah Cocchimiglio
PROFIT Communications PR Assistant-Writer/Editor

Our house, before the addition.

[dropcap]A[/dropcap]s a writer and editor professionally, I never really considered myself a project manager until my husband, Anthony and I recently assumed the role of project managers earlier this year after finding out we were expecting – unexpectedly – last November. We rushed into action to build the addition we had been talking about for years.

First we had to build our team. We hired a contractor, which was no small feat: We live in a log home, so our atypical building project required someone with specialized skills and experience. After extensive research we settled on a small, family operated log-home builder out of Lancaster County. [click to continue…]

Each and Everyone of Us is an Architect of Change

June 24, 2012 0 comments

By Debbie Israel, APR
President, PROFIT Communications

[dropcap]T[/dropcap]o be truthful, that headline alone inspires me. At PROFIT Communications, we use the tagline, PR & Marketing Architects and I’ve always really liked it because it signifies constructively building something in order to produce a cause-related effect or result.

It’s amazing how many people I’ve met who selflessly manage to lend their support to local area boards and committees, coaching responsibilities and township, school and congregational initiatives. Using your professional gifts and ‘human capital’ to help further the cause of an organization can be one of the most enriching and motivating experiences you’ll undertake.

Situation Room
I was approached late last year by the Upper Dublin Lutheran Church Transition Team in search of members with specific skills to chair and co-chair various task forces to move through the laborious and emotionally-charged process of finding a replacement for the congregation’s beloved lead pastor for the past 15 years due to retirement. [click to continue…]

Recruitment, Involvement & Engagement is the Name of the Game!

June 13, 2012 0 comments

By Kelly Smith
PROFIT Communications Marketing Communications

[dropcap]WOW,[/dropcap] has the college search and recruitment process changed since I earned my degree from PSU! My first born just closed up her junior year and happily declared herself a High School Senior. I don’t know whether to rejoice or cry—the latter for the price tag of her future college education.

12 – 24 Points of Contact Over Two Years
We began visiting colleges and attending “Junior Days” this past spring. Quite impressive with ultra-intelligent student panels, colorful climbing walls, talented tour guides who can walk backwards, talk and chew gum at the same time. Colleges are in the business to recruit the best students and do so by embarking on creative marketing campaigns like any other business. Traditional marketing methods are still used but now many rely on the power of social media channels, which helps target those students best suited for their campuses. One study cites a college that averages 12 to 24 points of contact over the course of two years to build meaningful relationships with prospective students. [click to continue…]

Celebrate National Small Business Week

May 24, 2012 0 comments

By Sarah Cocchimiglio
PROFIT Communications PR Assistant-Writer/Editor

[dropcap]I[/dropcap]t’s National Small Business Week!

This week, May 20-26, we celebrate the 27 million mom-and-pop operations (and others with up to 500 employees, which the federal government classifies as small businesses) across the U.S. National Small Business Week aims to empower small businesses by recognizing their importance and economic impact on the local and national levels.

On Monday, the White House issued a National Small Business Week proclamation celebrating the achievements of American small businesses, calling them the “backbone of our economy.” [click to continue…]

My Litmus Test for Life and Business is Based on a Powerful Four-Way Test

May 3, 2012 0 comments

By Jody Richwagen
Email Marketing Communications & Web Site Services

[dropcap]I[/dropcap]t seems as if I was genetically pre-disposed to become a Rotarian once women were approved to become members last century, actually 1987 to be exact. When I became a charter member of the Rotary Club of Blue Bell in 1989, it marked the 4th generation of my family in Rotary, as my great-grandfather, both grandfathers and my father were all Rotarians.

One of the first things a Rotarian learns and quickly adopts is the Four-Way Test. I regularly find myself asking these questions in both my personal and professional experiences: [click to continue…]

For Clear and Concise Communications – Avoid Circumlocution

April 9, 2012 0 comments

By Laura Hale Brockway, April 9, 2012

[dropcap]C[/dropcap]ircumlocution is the use of many words when one or two will do. It’s a scourge of corporate writing. Circumlocution is so prevalent in today’s corporate writing that we may not even notice it.

In case you’re unfamiliar, circumlocution is the use of many words when one will do. For example, writing “at this point in time” when “now” will work.

As PR Daily publisher Mark Ragan often points out at his seminars, readers have “an incredibly shrinking attention span.” As writers and editors, we need to communicate as clearly and concisely as possible. One way we can do this—avoid circumlocution. [click to continue…]

Social Media’s Winners and Losers of 2011

January 26, 2012 0 comments

By Sarah Cocchimiglio
PROFIT Communications PR Assistant-Writer/Editor

[dropcap]S[/dropcap]ocial media is here to stay. And if you’re one of the millions using social networking tools, you probably know why: They keep us more connected and informed than ever before.

As established social media giants continue to evolve, and new sites throw elbows in an effort to break into the market, 2011 saw some rising to the top, and others falling short of expectations.

According to BulldogReporter.com, the social network that came out on top last year was Twitter. Since 2010, Twitter users have doubled, due in part to Twitter’s role in disseminating quick updates to world events, like the earthquake in Japan and the British royal wedding. Innovations include a new, simpler design, with which Twitter hopes to lure those not yet Twittering. [click to continue…]

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