|By Steve Lubetkin
Podcast & Video Media Producer,
Editor’s Note: Steve Lubetkin is a podcasting and multimedia contributor for Profitcom. His first book, The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional, co-authored with Toronto-based podcasting pioneer Donna Papacosta, is out in paperback and as an e-book on the Amazon Kindle.
An incredible amount of blood, sweat and tears goes into creating a memorable meeting. And then, it’s over. But thanks to the rise of podcasting, it doesn’t have to be over. In fact, your content can keep promoting your meetings long after everyone has gone home.
Podcasts help your company to be the media, and if you produce your own audio or video news content about your seminar or meeting, it can have a significant effect on the visibility of those activities.